Firsthand powers AI Brand Agents that transform how companies engage consumers. Brand Agents make a company's expertise available in real time, adapt to each person's interests, and guide them to action. Unlike tools centered on efficiency, the Firsthand Brand Agent Platform elevates frontline engagement and directly shapes the customer experience. At its core is Lakebed, an AI first rights and knowledge management system that lets brands retain control of their data and content. Founded by leaders behind major shifts in digital advertising, Firsthand is redefining how companies connect with consumers.